Rolls-Royce Motor Cars positions India as a key "home market" with ambitious growth targets, planning bespoke showrooms, heritage centers, and doubled sales by 2030 amid booming ultra-wealthy demand.
Strategic Shift to India
The British luxury icon sees India's HNIs surging to 20 lakh by 2027, driving demand for Phantom and Spectre models. CEO Chris Brownridge announced dedicated facilities beyond Mumbai and Delhi, targeting tier-2 cities like Hyderabad.
Key Expansion Moves
- Bespoke Experiences: Custom Whispers centers for personalized cars with Indian motifs like lotus embroidery.
- Heritage Hubs: Galleries showcasing 120-year history to build emotional luxury connections.
- Sales Surge: From 100+ units yearly to 200+, rivaling China with EV-ready Cullinan variants.
Why India Now?
Rapid wealth creation, younger billionaires, and cultural affinity for opulence fuel this pivot. Rolls-Royce leverages PLI-like policies for local assembly potential, cementing India in its top-5 global markets.
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