Ather Energy is raising prices on all its electric scooter models by up to ₹3,000 starting January 1, 2026, citing surging raw material costs, forex volatility, and pricier global electronics components.
Reasons Behind the Price Increase
Rising costs of key raw materials like metals and batteries have squeezed margins for EV makers amid global supply chain pressures. Foreign exchange fluctuations, especially a weaker rupee, make imported components more expensive for Indian firms like Ather. Electronics parts, crucial for scooters' batteries and motors, have seen sharp global price jumps due to demand and shortages.
Impact on Popular Models
This hike affects Ather's lineup, including the 450X, 450 Plus, and Rizta family scooters, with increases up to the maximum ₹3,000. Buyers planning purchases before year-end may want to act fast to lock in current pricing. The change comes as EV adoption grows in India, but cost pressures test affordability.
What It Means for Buyers
Potential customers face slightly higher entry costs, but Ather's scooters remain competitive with strong features like fast charging and long range. Government subsidies under FAME III could offset some impact for eligible buyers. Existing owners see no changes to warranties or services.
Ather's Strategy Amid Challenges
Ather continues expanding its network and tech, betting on premium EVs despite hikes. This move mirrors industry trends, with rivals like Ola and TVS also adjusting prices recently. Long-term, falling battery costs may ease pressures, but 2026 starts with this revision.